CLIENT: YEAUX MAMA
COLLABORATIVE PROJECT
Yeaux Mama is a Black, woman-owned online store based in Atlanta, GA. At the core of Yeaux Mama's mission is to create items for black women out of love for black women. The logo pays homage to black women as well as incorporating the 'Y' and 'M' as clothing elements to communicate the brands purpose. The color purple is also associated with black feminism.
BRAND GUIDELINES
PROCESS
