CLIENT: ELLESSE
PERSONAL PROJECT
Ellesse was a major influential sports brand from the 60's to 80's. After taking a rest period, it has now reemerged as a contemporary sports fashion brand. It has taken advantage of the new wave of popularity of trendy vintage sports wear. Although Ellesse's comeback pays homage to it's original branding, I think that it could reach its core audience with a fresh, modern look.
BRANDÂ GUIDELINES
